Eastkey News

Eastkey is expanding its China operations to help Finnish companies to export food to China

In the wake of several food scandals in China, the Chinese are very aware of food safety and with the issues regarding Chinese food production. Whenever possible, the Chinese nowadays buy either the highest quality Chinese products or foreign products. Confidence is also higher for organic products if it is a foreign product. China continues to move towards more conscious consumption which means that quality, health and safety are becoming increasingly important. The outbreak of the coronavirus is likely to confirm this trend.